🎯 Instagram Hashtag Strategy for Travel Influencers & Brands
Discover the best Instagram hashtag strategy for travel accounts in 2024! Use our proven mix of popular, niche, and branded hashtags to go viral and grow your audience.
📌 Why Hashtags Matter for Travel Content
Instagram hashtags are more than just trendy add-ons—they help your posts appear on explore pages, increase discoverability, and connect you with niche travel communities.
📋 Types of Hashtags to Use
Use 30 hashtags per post (the limit), mixing different types:
✅ 1. High-Volume Hashtags (1M+ posts)
Boost reach for viral potential (use 3–5 max)
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#TravelGram
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#Wanderlust
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#InstaTravel
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#TravelPhotography
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#BeautifulDestinations
✅ 2. Mid-Tier Hashtags (100k–500k)
Less crowded, better engagement (use 10–12)
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#IncredibleIndia
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#TravelWithMe
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#NatureLovers
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#HimalayanDiaries
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#IndiaBackpacking
✅ 3. Niche-Specific Hashtags
Tailored to your destination and audience
Examples:
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#KolkataDiaries
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#GangasagarTrip
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#SikkimTravels
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#BengalTourism
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#SouthIndiaTemples
✅ 4. Branded Hashtags
For community and discoverability (create your own)
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#TheIndiaTourism
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#DreamSafarTravels
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#ExploreWithTheIndiaTourism
✅ 5. Location-Based Hashtags
Geo-target your audience
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#JaipurRajasthan
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#VaranasiStreets
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#LehLadakhDiaries
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#RishikeshYoga
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#PondicherryBeach
📌 Pro Tip: Hashtag Placement
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✅ Add hashtags in the caption for better SEO.
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✅ Use first comment only for aesthetic purposes, not SEO ranking.
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✅ Mix up hashtag sets for each post to avoid shadowbanning.
🚀 Tools to Find the Best Hashtags
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Display Purposes – to generate relevant hashtags
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RiteTag – real-time hashtag performance
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Flick.Tech – advanced travel hashtag suggestions
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Instagram Explore Page – find what’s trending
🔄 Suggested Hashtag Format
Caption Example:
“Sunset over the hills of Sikkim 🌄
Pure peace and mountain magic ✨
#SikkimTravels #NatureLovers #IndiaUnseen #WanderlustVibes
#TheIndiaTourism #TravelDiaries #ExploreMore”
❓ FAQ – Instagram Hashtag Strategy for Travel
Q1: Should I use all 30 hashtags?
Yes. Using 25–30 well-chosen hashtags increases visibility dramatically.
Q2: Can I repeat hashtags?
Yes, but rotate them across posts. Repeating the exact same set regularly may lower reach.
Q3: How often should I update my hashtags?
At least every 10–15 posts. Monitor which ones bring in impressions via Instagram Insights.
Q4: Are hashtags more important than reels or timing?
They all matter. Hashtags help with discovery, while reel format and timing help with engagement and virality.
Tags:
Instagram Hashtag Strategy for Travel, travel hashtags, Instagram travel strategy, travel content reach, Instagram growth 2024, hashtag tips, TheIndiaTourism, Instagram Hashtag Strategy for Travel
